{"title":"Montana Collection","description":"\u003cp\u003e\u003cstrong\u003eMontana Rug Collection – Plush Comfort, Lasting Performance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eMontana Collection\u003c\/strong\u003e features dense, soft-pile rugs crafted from \u003cstrong\u003e100% heat-set polypropylene\u003c\/strong\u003e, offering a luxurious feel with \u003cstrong\u003enon-shedding\u003c\/strong\u003e, \u003cstrong\u003eanti-allergic\u003c\/strong\u003e, and \u003cstrong\u003eeasy-to-clean\u003c\/strong\u003e performance. Each rug is finished with \u003cstrong\u003efour-sided overlocking\u003c\/strong\u003e for durability and refined edges.\u003c\/p\u003e\n\u003cp\u003eBacked with \u003cstrong\u003e100% jute hessian\u003c\/strong\u003e, Montana rugs are built for \u003cstrong\u003ehigh-traffic areas\u003c\/strong\u003e and are \u003cstrong\u003ecompatible with underfloor heating\u003c\/strong\u003e. Their timeless designs and rich textures make them ideal for living rooms, bedrooms, and lounges.\u003c\/p\u003e\n\u003cp\u003eWith \u003cstrong\u003epet-friendly patterns\u003c\/strong\u003e and \u003cstrong\u003eOEKO-TEX® certification\u003c\/strong\u003e, these rugs combine comfort, style, and practicality; perfect for everyday living. \u003c\/p\u003e","products":[{"product_id":"montana-collection-modern-rugs-in-brown-3718b","title":"Montana Brown \u0026 Navy Rug","description":"\u003carticle class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-68db8db3-05ec-8332-9c3d-5b0ec24bd106-11\" data-testid=\"conversation-turn-232\" data-scroll-anchor=\"true\" data-turn=\"assistant\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"2abba5f0-93ad-4e09-ac29-af3571e922aa\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\" data-message-model-slug=\"gpt-5-mini\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full break-words dark markdown-new-styling\"\u003e\n\u003cp data-end=\"256\" data-start=\"238\"\u003e\u003cstrong\u003eWhy You’ll Love It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"425\" data-start=\"258\"\u003e\n\u003cstrong\u003e Designed for Everyday Use. \u003c\/strong\u003eMade from 100% heat-set polypropylene. This rug is durable and resilient, keeping its appearance even in high-traffic areas of your home.\u003c\/li\u003e\n\u003cli data-end=\"572\" data-start=\"427\"\u003e\n\u003cstrong\u003e Comfortable Underfoot Feel. \u003c\/strong\u003eThe 10 mm pile offers a soft, cushioned step while still maintaining a neat and structured look across your floor.\u003c\/li\u003e\n\u003cli data-end=\"729\" data-start=\"574\"\u003e\n\u003cstrong\u003e Low-Maintenance Living. \u003c\/strong\u003eStain-resistant and non-shedding fibres make it easy to care for, helping you keep your space looking clean with minimal effort.\u003c\/li\u003e\n\u003cli data-end=\"892\" data-start=\"731\"\u003e\n\u003cstrong\u003e Safe \u0026amp; Certified Choice. \u003c\/strong\u003eOEKO-TEX STANDARD 100 certified, which means it has been checked for harmful substances and is safe for daily use in family homes.\u003c\/li\u003e\n\u003cli data-end=\"1038\" data-start=\"894\"\u003e \u003cstrong\u003eReliable Jute Backing. \u003c\/strong\u003eBuilt with a sturdy jute base that keeps the rug stable and flat, while also being compatible with underfloor heating.\u003c\/li\u003e\n\u003cli data-end=\"1185\" data-start=\"1040\"\u003e \u003cstrong\u003eQuality You Can Feel. \u003c\/strong\u003eWith a pile weight of 1450 gr\/m², it delivers a balanced, reassuring feel that reflects everyday durability and comfort.\u003c\/li\u003e\n\u003cli data-end=\"1363\" data-start=\"1187\"\u003e\n\u003cstrong\u003e Modern Block Design.\u003c\/strong\u003e The abstract pattern combines brown and navy tones to create a bold yet balanced visual, adding character while remaining easy to match with your décor.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1597\" data-start=\"1365\"\u003e\u003cstrong\u003eStyle Tip:\u003c\/strong\u003e Let this rug be the grounding element in your room. Pair it with light neutral furniture, natural wood finishes, and soft textiles to create a calm, Nordic-inspired space with just the right amount of contrast and warmth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e","brand":"The Rugs","offers":[{"title":"80X150 cm","offer_id":44158424088892,"sku":"49021-pr","price":39.9,"currency_code":"GBP","in_stock":true},{"title":"120X170 cm","offer_id":44158423859516,"sku":"49022-pr","price":74.9,"currency_code":"GBP","in_stock":false},{"title":"160X230 cm","offer_id":44158424023356,"sku":"49023-pr","price":119.9,"currency_code":"GBP","in_stock":true},{"title":"200X290 cm","offer_id":44158423957820,"sku":"2170","price":169.9,"currency_code":"GBP","in_stock":true},{"title":"240X340 cm","offer_id":56321149993346,"sku":"MT_3718_BRW_240x340","price":269.9,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0691\/8363\/5772\/files\/3718_Montana_Brown_Navy_Rug.jpg?v=1760083373"},{"product_id":"montana-collection-modern-rugs-in-cream-3716c","title":"Montana Cream Rug | 3716C","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWhy You'll Love It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e \u003cstrong\u003eSoft and dense underfoot.\u003c\/strong\u003e Heat-set polypropylene gives this rug a genuinely satisfying feel that holds its shape well over time. No flattening, no thinning out, just a consistent look and feel year after year.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e \u003cstrong\u003eComfortable and practical in equal measure.\u003c\/strong\u003e It sits at that sweet spot between comfortable enough to enjoy and flat enough to live with properly. Easy to vacuum, low maintenance, and handles daily foot traffic without complaint.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e \u003cstrong\u003eStain-Resistant. \u003c\/strong\u003eSpills wipe away easily, no panic, no permanent marks. Especially handy in kitchens where life gets a little messier.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e \u003cstrong\u003eNon-Shedding.\u003c\/strong\u003e No loose fibres ending up on your sofa or clothes. Stays looking neat from day one.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e \u003cstrong\u003ePet-Friendly. \u003c\/strong\u003eDurable enough to handle claws and paws, and easy to clean up after muddy adventures.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e \u003cstrong\u003eJute backing. \u003c\/strong\u003eNatural and sturdy, it keeps the rug sitting flat and adds real structure underfoot. Also compatible with underfloor heating, so you don't have to choose between warmth and style.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e \u003cstrong\u003eSafe for the whole family. \u003c\/strong\u003eTested to OEKO-TEX STANDARD 100, so every fibre has been independently checked for harmful substances. Good to know if you have little ones, pets, or anyone with sensitive skin at home.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e \u003cstrong\u003eWorks across your home.\u003c\/strong\u003e A natural fit for the living room, \u003ca href=\"https:\/\/the-rugs.com\/collections\/bedroom-rugs\" rel=\"noopener\" target=\"_blank\"\u003ebedroom\u003c\/a\u003e, or kitchen, wherever you want warmth and character without the fuss.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eStyling Tip:\u003c\/strong\u003e \u003ca rel=\"noopener\" href=\"https:\/\/the-rugs.com\/collections\/cream-rugs\" target=\"_blank\"\u003eCream rugs\u003c\/a\u003e are more versatile than people give them credit for, and this one pairs beautifully with warm wood tones, rattan furniture, and soft terracotta or sage accessories. Layer a few cushions in earthy tones and you've got a room that feels genuinely considered.\u003c\/p\u003e","brand":"The Rugs","offers":[{"title":"80X150 cm","offer_id":44158424056124,"sku":"49018-pr","price":39.9,"currency_code":"GBP","in_stock":true},{"title":"120X170 cm","offer_id":44158423925052,"sku":"49019-pr","price":74.9,"currency_code":"GBP","in_stock":true},{"title":"160X230 cm","offer_id":44158423990588,"sku":"49020-pr","price":119.9,"currency_code":"GBP","in_stock":true},{"title":"200X290 cm","offer_id":44158423892284,"sku":"2169","price":169.9,"currency_code":"GBP","in_stock":true},{"title":"240X340 cm","offer_id":56321108214146,"sku":"MT_3716_CRM_240x340","price":269.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0691\/8363\/5772\/files\/3716_cream_montana.jpg?v=1761558954"},{"product_id":"montana-collection-modern-rugs-in-grey-3724g","title":"Montana Modern Grey Rugs | 3724G","description":"\u003carticle class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-68db8db3-05ec-8332-9c3d-5b0ec24bd106-9\" data-testid=\"conversation-turn-228\" data-scroll-anchor=\"true\" data-turn=\"assistant\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"e4c08052-6e23-4647-b02f-528e701ab0d2\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\" data-message-model-slug=\"gpt-5-mini\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full break-words dark markdown-new-styling\"\u003e\n\u003cp data-start=\"258\" data-end=\"276\"\u003e\u003cstrong\u003eWhy You’ll Love It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"278\" data-end=\"455\"\u003e\n\u003cstrong\u003e Everyday Strength.\u003c\/strong\u003e Made from 100% heat-set polypropylene. It’s built to handle daily foot traffic while keeping its look intact, making it a dependable choice for busy homes.\u003c\/li\u003e\n\u003cli data-start=\"457\" data-end=\"592\"\u003e\n\u003cstrong\u003e Comfortable Feel Underfoot.\u003c\/strong\u003e The 10 mm pile provides a soft, cushioned step while still maintaining a neat and structured appearance.\u003c\/li\u003e\n\u003cli data-start=\"594\" data-end=\"740\"\u003e\n\u003cstrong\u003e Hassle-Free Maintenance.\u003c\/strong\u003e Stain-resistant and non-shedding fibres help you keep things clean with minimal effort, perfect for modern lifestyles.\u003c\/li\u003e\n\u003cli data-start=\"742\" data-end=\"873\"\u003e\n\u003cstrong\u003e Peace of Mind Living. \u003c\/strong\u003eOEKO-TEX STANDARD 100 certified, so it’s been tested for harmful substances and is safe for everyday use.\u003c\/li\u003e\n\u003cli data-start=\"875\" data-end=\"1014\"\u003e\n\u003cstrong\u003e Reliable Jute Backing. \u003c\/strong\u003eA durable jute base keeps the rug stable and flat, while also making it suitable for use with underfloor heating.\u003c\/li\u003e\n\u003cli data-start=\"1016\" data-end=\"1150\"\u003e\n\u003cstrong\u003e Balanced Quality Weight. \u003c\/strong\u003eWith a pile weight of 1450 gr\/m², it offers a reassuring density that feels well-made without being heavy.\u003c\/li\u003e\n\u003cli data-start=\"1152\" data-end=\"1314\"\u003e\n\u003cstrong\u003e Modern Artistic Look.\u003c\/strong\u003e The abstract block design introduces subtle contrast and movement, giving your room a stylish focal point without overpowering the space.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1316\" data-end=\"1624\"\u003e\u003cstrong\u003eStyle Tip:\u003c\/strong\u003e Use this rug to break up neutral interiors and add quiet character. Pair it with clean-lined furniture, soft textiles, and warm wood finishes to create a space that feels modern, relaxed, and thoughtfully styled. Add a few darker or accent cushions to echo the pattern and tie everything together.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e","brand":"The Rugs","offers":[{"title":"80X150 cm","offer_id":44158424383804,"sku":"49024-pr","price":39.9,"currency_code":"GBP","in_stock":true},{"title":"120X170 cm","offer_id":44158424351036,"sku":"49025-pr","price":74.9,"currency_code":"GBP","in_stock":true},{"title":"160X230 cm","offer_id":44158424285500,"sku":"49026-pr","price":119.9,"currency_code":"GBP","in_stock":true},{"title":"200X290 cm","offer_id":44158424318268,"sku":"2172","price":169.9,"currency_code":"GBP","in_stock":false},{"title":"240X340 cm","offer_id":56321156120962,"sku":"MT_3724_GRY_240x340","price":269.9,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0691\/8363\/5772\/files\/3724G_Montana_Grey_Rug.jpg?v=1760083352"},{"product_id":"montana-collection-modern-rugs-in-brown-3728b","title":"Montana Abstract Brown Rug","description":"\u003cp data-start=\"261\" data-end=\"279\"\u003e\u003cstrong\u003eWhy You’ll Love It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"281\" data-end=\"456\"\u003e\n\u003cstrong\u003e Made to Handle Daily Life.\u003c\/strong\u003e Crafted from 100% heat-set polypropylene. This rug is durable and resilient, designed to keep its appearance even in high-use areas of your home.\u003c\/li\u003e\n\u003cli data-start=\"458\" data-end=\"618\"\u003e\n\u003cstrong\u003e Comfortable and Supportive. \u003c\/strong\u003eThe 10 mm pile delivers a soft feel underfoot while keeping a structured finish that helps your space look neat and put together.\u003c\/li\u003e\n\u003cli data-start=\"620\" data-end=\"768\"\u003e\n\u003cstrong\u003e Low-Maintenance Living. \u003c\/strong\u003eStain-resistant and non-shedding fibres make everyday cleaning simple, helping you maintain a fresh and tidy environment.\u003c\/li\u003e\n\u003cli data-start=\"770\" data-end=\"919\"\u003e\n\u003cstrong\u003e Safe and Certified. \u003c\/strong\u003eOEKO-TEX STANDARD 100 certified, giving you confidence that it’s tested for harmful substances and suitable for everyday use.\u003c\/li\u003e\n\u003cli data-start=\"921\" data-end=\"1076\"\u003e\n\u003cstrong\u003e Strong Jute Backing. \u003c\/strong\u003eFinished with a durable jute base that helps the rug stay flat and secure, while also working well with underfloor heating systems.\u003c\/li\u003e\n\u003cli data-start=\"1078\" data-end=\"1218\"\u003e\n\u003cstrong\u003e Reliable Weight and Feel. \u003c\/strong\u003eWith a pile weight of 1450 gr\/m², it offers a balanced, quality feel that’s practical yet reassuring underfoot.\u003c\/li\u003e\n\u003cli data-start=\"1220\" data-end=\"1365\"\u003e\n\u003cstrong\u003e Modern Statement Design. \u003c\/strong\u003eThe abstract block pattern adds depth and character, creating a focal point that feels stylish yet easy to live with.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1367\" data-end=\"1611\"\u003e\u003cstrong\u003eStyle Tip:\u003c\/strong\u003e Use this rug to warm up neutral interiors or to balance modern spaces with softer, earthy tones. Pair it with wooden furniture, layered textiles, and warm lighting to create a cosy, inviting atmosphere that feels effortlessly styled.\u003c\/p\u003e","brand":"The Rugs","offers":[{"title":"80X150 cm","offer_id":44158425039164,"sku":"49027-pr","price":39.9,"currency_code":"GBP","in_stock":true},{"title":"120X170 cm","offer_id":44158424940860,"sku":"49028-pr","price":74.9,"currency_code":"GBP","in_stock":false},{"title":"160X230 cm","offer_id":44158425006396,"sku":"49029-pr","price":119.9,"currency_code":"GBP","in_stock":true},{"title":"200X290 cm","offer_id":44158424973628,"sku":"2173","price":169.9,"currency_code":"GBP","in_stock":true},{"title":"240X340 cm","offer_id":56321160610178,"sku":"MT_3728_BRW_240x340","price":269.9,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0691\/8363\/5772\/files\/3728B-montana-brown.jpg?v=1760083341"},{"product_id":"montana-collection-modern-rugs-in-dark-grey-3740dg","title":"Montana Modern Dark Grey Rugs | 3740DG","description":"\u003cp data-start=\"0\" data-end=\"18\"\u003e\u003cstrong\u003eWhy You’ll Love It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"20\" data-end=\"194\"\u003e\n\u003cstrong\u003e Made to Last Daily Use. \u003c\/strong\u003eCrafted from 100% heat-set polypropylene. This rug stands up well to everyday wear while keeping its colour and shape looking consistent over time.\u003c\/li\u003e\n\u003cli data-start=\"196\" data-end=\"348\"\u003e\n\u003cstrong\u003e Soft Yet Structured Comfort. \u003c\/strong\u003eThe 10 mm pile provides a pleasant feel underfoot while keeping a neat, defined look that suits clean, modern interiors.\u003c\/li\u003e\n\u003cli data-start=\"350\" data-end=\"500\"\u003e\n\u003cstrong\u003e Low-Maintenance Living. \u003c\/strong\u003eDesigned with stain-resistant and non-shedding fibres, making it easy to keep your space looking tidy without extra effort.\u003c\/li\u003e\n\u003cli data-start=\"502\" data-end=\"654\"\u003e\n\u003cstrong\u003e Peace of Mind Certified. \u003c\/strong\u003eOEKO-TEX STANDARD 100 certified, so it’s been tested for harmful substances and is suitable for everyday home environments.\u003c\/li\u003e\n\u003cli data-start=\"656\" data-end=\"803\"\u003e\n\u003cstrong\u003e Supportive Jute Base. \u003c\/strong\u003eThe strong jute backing helps the rug stay in place and lie flat, while also working well with underfloor heating systems.\u003c\/li\u003e\n\u003cli data-start=\"805\" data-end=\"927\"\u003e\n\u003cstrong\u003e Reliable Feel. \u003c\/strong\u003eWith a pile weight of 1450 gr\/m², it delivers a solid, quality feel that’s practical and easy to handle.\u003c\/li\u003e\n\u003cli data-start=\"929\" data-end=\"1071\"\u003e\n\u003cstrong\u003e Contemporary Design Impact.\u003c\/strong\u003e The abstract striped pattern brings subtle movement and depth, adding interest without overwhelming your space.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eStyle Tip:\u003c\/strong\u003e Use this rug to anchor a modern room with clean lines and layered textures. Pair it with neutral furniture, matte black accents, and warm wood tones to create a space that feels both stylish and inviting. Add soft lighting and textured cushions to complete the look.\u003c\/p\u003e","brand":"The Rugs","offers":[{"title":"80X150 cm","offer_id":44158473208124,"sku":"49469","price":39.9,"currency_code":"GBP","in_stock":true},{"title":"120X170 cm","offer_id":44158473175356,"sku":"49470","price":74.9,"currency_code":"GBP","in_stock":true},{"title":"160X230 cm","offer_id":44158473109820,"sku":"49471","price":119.9,"currency_code":"GBP","in_stock":false},{"title":"200X290 cm","offer_id":44158473142588,"sku":"2167","price":169.9,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0691\/8363\/5772\/files\/3740_montana_dark_grey.jpg?v=1760083333"},{"product_id":"montana-collection-modern-rugs-in-cream-3800","title":"Montana Cream \u0026 Grey Rug | 3800","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWhy You'll Love It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e \u003cstrong\u003eSoft and dense underfoot.\u003c\/strong\u003e Heat-set polypropylene gives this rug a solid, satisfying feel that holds its shape well. No thinning, no flattening, just a consistent look and feel that lasts.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e \u003cstrong\u003eComfortable and practical in equal measure.\u003c\/strong\u003e It hits that sweet spot between comfortable enough to enjoy and flat enough for real daily life. Easy to vacuum, low maintenance, and handles regular foot traffic without complaint.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e \u003cstrong\u003eStain-Resistant.\u003c\/strong\u003e Spills wipe away easily, no panic, no permanent marks. Especially reassuring in kitchens and busy living rooms.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e \u003cstrong\u003eNon-Shedding. \u003c\/strong\u003eNo loose fibres on your furniture or floors. Stays looking neat from day one.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e \u003cstrong\u003ePet-Friendly.\u003c\/strong\u003e Durable enough to handle claws and paws, and easy to clean up after muddy adventures.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e \u003cstrong\u003eJute backing.\u003c\/strong\u003e Natural, eco-friendly, and sturdy. Keeps the rug sitting flat and adds real structure underfoot. Compatible with underfloor heating too, so you won't have to choose between warmth and style.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e \u003cstrong\u003eSafe for the whole family.\u003c\/strong\u003e Tested to OEKO-TEX STANDARD 100, so every fibre has been independently checked for harmful substances. Good to know if you have children, pets, or anyone with sensitive skin.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e \u003cstrong\u003eA natural fit for most rooms.\u003c\/strong\u003e Works beautifully in the living room, \u003ca href=\"https:\/\/the-rugs.com\/collections\/bedroom-rugs\" rel=\"noopener\" target=\"_blank\"\u003ebedroom\u003c\/a\u003e, or kitchen, wherever a calm, neutral base is what you're after.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eStyling Tip\u003c\/strong\u003e : This rug was made for neutral interiors; it slots right in alongside off-white walls, natural linen, light wood furniture, and simple textures without missing a beat. Keep the rest of the room understated and let the pattern do the quiet work.\u003c\/p\u003e","brand":"The Rugs","offers":[{"title":"80X150 cm","offer_id":44158507385148,"sku":"2192","price":39.9,"currency_code":"GBP","in_stock":true},{"title":"120X170 cm","offer_id":44158507352380,"sku":"2193","price":74.9,"currency_code":"GBP","in_stock":true},{"title":"160X230 cm","offer_id":44158507319612,"sku":"2194","price":119.9,"currency_code":"GBP","in_stock":true},{"title":"200X290 cm","offer_id":44158507286844,"sku":"2195","price":169.9,"currency_code":"GBP","in_stock":true},{"title":"240X340 cm","offer_id":56321161920898,"sku":"MT_3800_CRM_240x340","price":269.9,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0691\/8363\/5772\/files\/3800_Montana_Cream_Grey_Rug.jpg?v=1760083313"},{"product_id":"montana-collection-oriental-rugs-in-grey-3920g","title":"Montana Oriental Grey Rug  | 3920G","description":"\u003csection data-turn=\"user\" data-scroll-anchor=\"false\" data-testid=\"conversation-turn-5\" data-turn-id=\"6b7c3ca6-cfda-4227-922c-9d7ec8efd993\" dir=\"auto\" class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height,0px))] scroll-mt-(--header-height)\"\u003e\u003c\/section\u003e\n\u003csection data-turn=\"assistant\" data-scroll-anchor=\"false\" data-testid=\"conversation-turn-6\" data-turn-id=\"request-69c7ba6c-7438-8391-88a6-6adea2a881d2-8\" dir=\"auto\" class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height,0px))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-message-model-slug=\"gpt-5-3-instant\" dir=\"auto\" data-message-id=\"193d5ca4-f4a0-4643-a11c-847f70b49527\" data-message-author-role=\"assistant\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word dark markdown-new-styling\"\u003e\n\u003cp data-end=\"18\" data-start=\"0\"\u003e\u003cstrong\u003eWhy You’ll Love It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"194\" data-start=\"20\"\u003e\n\u003cstrong\u003e Made for Daily Living. \u003c\/strong\u003eCrafted from 100% heat-set polypropylene. This rug is tough enough for everyday use while keeping its look consistent over time, even in busy areas.\u003c\/li\u003e\n\u003cli data-end=\"338\" data-start=\"196\"\u003e\n\u003cstrong\u003e Soft Yet Structured.\u003c\/strong\u003e The 10 mm pile feels comfortable underfoot while maintaining a tidy, well-defined appearance that enhances your space.\u003c\/li\u003e\n\u003cli data-end=\"476\" data-start=\"340\"\u003e\n\u003cstrong\u003e Simple to Care For.\u003c\/strong\u003e Its stain-resistant and non-shedding fibres make cleaning easy, helping your home stay fresh with minimal effort.\u003c\/li\u003e\n\u003cli data-end=\"633\" data-start=\"478\"\u003e\n\u003cstrong\u003e Family-Friendly Choice. \u003c\/strong\u003eOEKO-TEX STANDARD 100 certified, so it’s been tested for harmful substances and is suitable for everyday use around loved ones.\u003c\/li\u003e\n\u003cli data-end=\"779\" data-start=\"635\"\u003e\n\u003cstrong\u003e Secure \u0026amp; Supportive Base. \u003c\/strong\u003eThe sturdy jute backing helps the rug stay in place and lie flat, while also being suitable for underfloor heating.\u003c\/li\u003e\n\u003cli data-end=\"910\" data-start=\"781\"\u003e\n\u003cstrong\u003e Balanced Weight Feel.\u003c\/strong\u003e With a pile weight of 1450 gr\/m², it offers a satisfying, quality feel without being too heavy or bulky.\u003c\/li\u003e\n\u003cli data-end=\"1059\" data-start=\"912\"\u003e\n\u003cstrong\u003e Timeless Design Detail. \u003c\/strong\u003eThe oriental medallion pattern brings subtle depth and visual interest, adding a refined yet relaxed touch to your room.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1609\" data-start=\"1361\"\u003e\u003cstrong\u003eStyle Tip: \u003c\/strong\u003eLet this rug anchor your space and build around it with soft neutral tones, layered fabrics, and natural wood finishes. Add subtle metallic accents or textured cushions to create a space that feels warm, elegant, and effortlessly styled.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"The Rugs","offers":[{"title":"80X150 cm","offer_id":44158508630332,"sku":"2200","price":39.9,"currency_code":"GBP","in_stock":true},{"title":"120X170 cm","offer_id":44158508597564,"sku":"2201","price":74.9,"currency_code":"GBP","in_stock":true},{"title":"160X230 cm","offer_id":44158508564796,"sku":"2202","price":119.9,"currency_code":"GBP","in_stock":true},{"title":"200X290 cm","offer_id":44158508532028,"sku":"2203","price":169.9,"currency_code":"GBP","in_stock":true},{"title":"240X340 cm","offer_id":56321194754434,"sku":"MT_3920_GRY_240x340","price":269.9,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0691\/8363\/5772\/files\/3920_Montana_Oriental_Grey_Rug.jpg?v=1760083277"},{"product_id":"montana-collection-oriental-rugs-in-blue-3922n","title":"Montana Oriental Blue Rug | 3922N","description":"\u003cp data-start=\"226\" data-end=\"244\"\u003e\u003cstrong\u003eWhy You’ll Love It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"246\" data-end=\"420\"\u003e\n\u003cstrong\u003e Built for Everyday Life. \u003c\/strong\u003eCrafted from 100% heat-set polypropylene. This rug is durable, resilient, and designed to maintain its appearance even in busy areas of your home.\u003c\/li\u003e\n\u003cli data-start=\"422\" data-end=\"579\"\u003e\n\u003cstrong\u003e Comfort with Structure. \u003c\/strong\u003eA 10 mm dense pile gives a soft feel underfoot while keeping a tidy, refined surface that enhances the overall look of your space.\u003c\/li\u003e\n\u003cli data-start=\"581\" data-end=\"724\"\u003e\n\u003cstrong\u003e Effortless Upkeep. \u003c\/strong\u003eStain-resistant and non-shedding fibres help reduce maintenance, making it easy to keep your room looking fresh and clean.\u003c\/li\u003e\n\u003cli data-start=\"726\" data-end=\"881\"\u003e\n\u003cstrong\u003e Certified Safe Choice. \u003c\/strong\u003eOEKO-TEX STANDARD 100 certified, offering reassurance that it’s been tested for harmful substances and is safe for everyday use.\u003c\/li\u003e\n\u003cli data-start=\"883\" data-end=\"1035\"\u003e\n\u003cstrong\u003e Strong \u0026amp; Stable Foundation. \u003c\/strong\u003eFinished with a durable jute backing that keeps the rug flat and secure, while also working well with underfloor heating.\u003c\/li\u003e\n\u003cli data-start=\"1037\" data-end=\"1188\"\u003e\n\u003cstrong\u003e Reliable Quality Feel. \u003c\/strong\u003eWith a pile weight of 1450 gr\/m², it offers a balanced, dependable density that feels comfortable without being overly heavy.\u003c\/li\u003e\n\u003cli data-start=\"1190\" data-end=\"1366\"\u003e\n\u003cstrong\u003e Elegant Oriental Design. \u003c\/strong\u003eThe detailed medallion pattern in blue, cream, and beige tones adds depth and character, creating a focal point that feels both classic and current.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1368\" data-end=\"1612\"\u003e\u003cstrong\u003eStyle Tip: \u003c\/strong\u003eLet this rug be the statement piece in your room. Pair it with neutral furniture, warm wood finishes, and soft textiles to create a layered, inviting look. Add subtle metallic accents or ceramic décor to bring out its timeless charm.\u003c\/p\u003e","brand":"The Rugs","offers":[{"title":"80X150 cm","offer_id":44158508826940,"sku":"2204","price":39.9,"currency_code":"GBP","in_stock":true},{"title":"120X170 cm","offer_id":44158508794172,"sku":"2205","price":74.9,"currency_code":"GBP","in_stock":true},{"title":"160X230 cm","offer_id":44158508761404,"sku":"2206","price":119.9,"currency_code":"GBP","in_stock":true},{"title":"200X290 cm","offer_id":44158508728636,"sku":"2207","price":169.9,"currency_code":"GBP","in_stock":true},{"title":"240X340 cm","offer_id":56321197375874,"sku":"MT_3922_NVY_240x340","price":269.9,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0691\/8363\/5772\/files\/3922_Montana_Oriental_Blue_Rug.jpg?v=1760083267"},{"product_id":"montana-collection-oriental-rugs-in-navy-4000","title":"Montana Vintage Navy Rugs | 4000","description":"\u003cp data-start=\"275\" data-end=\"293\"\u003e\u003cstrong\u003eWhy You’ll Love It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"295\" data-end=\"450\"\u003e\n\u003cstrong\u003e Built for Everyday Life.\u003c\/strong\u003e Made from 100% heat-set polypropylene. Strong, resilient fibres help the rug maintain its look even in busy areas of your home.\u003c\/li\u003e\n\u003cli data-start=\"452\" data-end=\"586\"\u003e\n\u003cstrong\u003e Comfort You’ll Notice.\u003c\/strong\u003e The 10 mm dense pile offers a soft, cushioned feel underfoot while keeping a neat and structured appearance.\u003c\/li\u003e\n\u003cli data-start=\"588\" data-end=\"714\"\u003e\n\u003cstrong\u003e Low-Maintenance Living. \u003c\/strong\u003eStain-resistant and non-shedding, so it stays looking fresh without demanding too much of your time.\u003c\/li\u003e\n\u003cli data-start=\"716\" data-end=\"869\"\u003e\n\u003cstrong\u003e Family-Safe Materials. \u003c\/strong\u003eOEKO-TEX STANDARD 100 certified, giving you confidence that it’s been tested for harmful substances and is safe for daily use.\u003c\/li\u003e\n\u003cli data-start=\"871\" data-end=\"1022\"\u003e\n\u003cstrong\u003e Reliable Foundation. \u003c\/strong\u003eFinished with a durable jute backing that helps the rug stay flat and stable, while also being suitable for underfloor heating.\u003c\/li\u003e\n\u003cli data-start=\"1024\" data-end=\"1153\"\u003e\n\u003cstrong\u003e Balanced Quality Feel. \u003c\/strong\u003eWith a pile weight of 1450 gr\/m², it offers a reassuring density that feels durable yet easy to handle.\u003c\/li\u003e\n\u003cli data-start=\"1155\" data-end=\"1321\"\u003e\n\u003cstrong\u003e Timeless Statement Design.\u003c\/strong\u003e The vintage medallion pattern in layered navy tones adds depth and elegance, making it a standout piece without overwhelming your space.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1323\" data-end=\"1562\"\u003e\u003cstrong\u003eStyle Tip: \u003c\/strong\u003eLet this rug anchor your room by pairing it with soft neutral furniture and natural wood finishes. Add textured cushions or a cosy throw to soften the look, and introduce subtle metallic accents for a more refined, layered feel.\u003c\/p\u003e","brand":"The Rugs","offers":[{"title":"80X150 cm","offer_id":44158558404924,"sku":"2638","price":39.9,"currency_code":"GBP","in_stock":true},{"title":"120X170 cm","offer_id":44158558372156,"sku":"2639","price":74.9,"currency_code":"GBP","in_stock":true},{"title":"160X230 cm","offer_id":44158558339388,"sku":"2640","price":119.9,"currency_code":"GBP","in_stock":true},{"title":"200X290 cm","offer_id":44158558306620,"sku":"2641","price":169.9,"currency_code":"GBP","in_stock":true},{"title":"240X340 cm","offer_id":56321201144194,"sku":"MT_4000_NVY_240x340","price":269.9,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0691\/8363\/5772\/files\/4000MontanaVintageNavyRugs.jpg?v=1758811059"},{"product_id":"montana-collection-vintage-rugs-in-navy-4010","title":"Montana Vintage Navy Rugs | 4010","description":"\u003cp data-start=\"231\" data-end=\"249\"\u003e\u003cstrong\u003eWhy You’ll Love It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"0\" data-end=\"175\"\u003e\n\u003cstrong\u003e Made to Handle Daily Living. \u003c\/strong\u003eCrafted from 100% heat-set polypropylene. This rug is hard-wearing and dependable, holding its look beautifully even in busy areas of your home.\u003c\/li\u003e\n\u003cli data-start=\"177\" data-end=\"322\"\u003e \u003cstrong\u003eSoft Yet Defined Feel. \u003c\/strong\u003eThe 10 mm pile delivers a gentle, cushioned step while keeping a clean, structured finish that looks effortlessly tidy.\u003c\/li\u003e\n\u003cli data-start=\"324\" data-end=\"469\"\u003e\n\u003cstrong\u003e Low-Maintenance Living.\u003c\/strong\u003e Its stain-resistant and shed-free fibres make everyday cleaning simple, so your space stays fresh with minimal effort.\u003c\/li\u003e\n\u003cli data-start=\"471\" data-end=\"625\"\u003e\n\u003cstrong\u003e Family-Friendly \u0026amp; Safe. \u003c\/strong\u003eOEKO-TEX STANDARD 100 certified, meaning it has been carefully tested and is suitable for everyday use around family and pets.\u003c\/li\u003e\n\u003cli data-start=\"627\" data-end=\"771\"\u003e\n\u003cstrong\u003e Supportive Base. \u003c\/strong\u003eThe sturdy jute backing helps the rug stay in place and maintain its shape, while working perfectly with underfloor heating.\u003c\/li\u003e\n\u003cli data-start=\"773\" data-end=\"887\"\u003e\n\u003cstrong\u003e Balanced Weight. \u003c\/strong\u003eAt 1450 gr\/m², it offers a solid, comfortable feel underfoot without being too heavy or bulky.\u003c\/li\u003e\n\u003cli data-start=\"889\" data-end=\"1033\"\u003e\n\u003cstrong\u003e Elegant Focal Point. \u003c\/strong\u003eThe bordered medallion design brings depth and visual interest, adding a refined touch without overpowering your décor.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"889\" data-end=\"1033\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eStyle Tip: \u003c\/strong\u003eLet this navy rug anchor your room by pairing it with light neutral furniture and warm wooden tones. Add layered textiles like cushions or throws to soften the look and create a space that feels both elegant and welcoming.\u003c\/p\u003e","brand":"The Rugs","offers":[{"title":"80X150 cm","offer_id":44158558535996,"sku":"2642","price":39.9,"currency_code":"GBP","in_stock":true},{"title":"120X170 cm","offer_id":44158558503228,"sku":"2643","price":74.9,"currency_code":"GBP","in_stock":true},{"title":"160X230 cm","offer_id":44158558470460,"sku":"2644","price":119.9,"currency_code":"GBP","in_stock":true},{"title":"200X290 cm","offer_id":44158558437692,"sku":"2645","price":169.9,"currency_code":"GBP","in_stock":true},{"title":"240X340 cm","offer_id":56321208418690,"sku":"MT_4010_NVY_240x340","price":269.9,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0691\/8363\/5772\/files\/4010MontanaVintageNavyRugs.jpg?v=1758812019"},{"product_id":"montana-collection-vintage-rugs-in-navy-4020","title":"Montana Vintage Navy Rugs | 4020","description":"\u003cp data-start=\"232\" data-end=\"250\"\u003e\u003cstrong\u003eWhy You’ll Love It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"252\" data-end=\"422\"\u003e\n\u003cstrong\u003e Built for Everyday Life. \u003c\/strong\u003eMade from 100% heat-set polypropylene. This rug is designed to handle daily use while maintaining its colour and overall appearance over time.\u003c\/li\u003e\n\u003cli data-start=\"424\" data-end=\"580\"\u003e\n\u003cstrong\u003e Comfort with Structure.\u003c\/strong\u003e The 10 mm pile gives a soft feel underfoot while keeping a clean, defined surface that suits both relaxed and more styled spaces.\u003c\/li\u003e\n\u003cli data-start=\"582\" data-end=\"724\"\u003e\n\u003cstrong\u003e Low-Effort Maintenance. \u003c\/strong\u003eStain-resistant and non-shedding fibres help keep things looking fresh, making it a practical choice for busy homes.\u003c\/li\u003e\n\u003cli data-start=\"726\" data-end=\"892\"\u003e\n\u003cstrong\u003e Certified Safe Living. \u003c\/strong\u003eOEKO-TEX STANDARD 100 certified, so you can feel confident it’s been tested for harmful substances and is suitable for family environments.\u003c\/li\u003e\n\u003cli data-start=\"894\" data-end=\"1044\"\u003e\n\u003cstrong\u003e Reliable Foundation. \u003c\/strong\u003eFinished with a durable jute backing that helps the rug stay flat and stable, while also working well with underfloor heating.\u003c\/li\u003e\n\u003cli data-start=\"1046\" data-end=\"1192\"\u003e\n\u003cstrong\u003e Balanced Weight \u0026amp; Quality. \u003c\/strong\u003eWith a pile weight of 1450 gr\/m², it offers a reassuring density that feels dependable without being heavy or bulky.\u003c\/li\u003e\n\u003cli data-start=\"1194\" data-end=\"1369\"\u003e\n\u003cstrong\u003e Statement Vintage Design. \u003c\/strong\u003eThe detailed medallion pattern in rich navy tones adds depth and contrast, creating a focal point that enhances both modern and classic interiors.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1371\" data-end=\"1613\"\u003e\u003cstrong\u003eStyle Tip: \u003c\/strong\u003eLet this rug anchor your room and build around its depth. Pair it with light neutral furniture to create contrast, or layer with darker woods and textured fabrics for a richer, more dramatic look that still feels warm and inviting.\u003c\/p\u003e","brand":"The Rugs","offers":[{"title":"80X150 cm","offer_id":44158558732604,"sku":"2646","price":39.9,"currency_code":"GBP","in_stock":true},{"title":"120X170 cm","offer_id":44158558765372,"sku":"2647","price":74.9,"currency_code":"GBP","in_stock":true},{"title":"160X230 cm","offer_id":44158558699836,"sku":"2648","price":119.9,"currency_code":"GBP","in_stock":true},{"title":"200X290 cm","offer_id":44158558667068,"sku":"2649","price":169.9,"currency_code":"GBP","in_stock":true},{"title":"240X340 cm","offer_id":56321210188162,"sku":"MT_4020_NVY_240x340","price":269.9,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0691\/8363\/5772\/files\/4020_Montana_Navy.jpg?v=1760083251"},{"product_id":"montana-collection-classic-rugs-in-navy-4030","title":"Montana Vintage Navy Rugs | 4030","description":"\u003cp data-end=\"278\" data-start=\"260\"\u003e\u003cstrong\u003eWhy You’ll Love It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e Built for Everyday Life. \u003c\/strong\u003eCrafted from 100% heat-set polypropylene. This rug is durable, resilient, and designed to maintain its look even in high-traffic areas.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e Comfort with Structure.\u003c\/strong\u003e A 10 mm dense pile offers a soft feel underfoot while keeping a clean, tailored appearance that suits both relaxed and polished spaces.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e Effortless Upkeep.\u003c\/strong\u003e Stain-resistant and non-shedding fibres help keep your space looking fresh, making daily maintenance simple and hassle-free.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e Safe for Your Home. \u003c\/strong\u003eOEKO-TEX STANDARD 100 certified, giving you confidence that it’s been tested for harmful substances and is suitable for everyday living.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e Stable \u0026amp; Supportive Base.\u003c\/strong\u003e Designed with a sturdy jute backing that keeps the rug neatly in place and ensures smooth performance with underfloor heating systems.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e \u003cstrong\u003eReliable Weight \u0026amp; Feel. \u003c\/strong\u003eWith a pile weight of 1450 gr\/m², it offers a balanced density that feels reassuring without being too heavy.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e Rich Vintage Appeal.\u003c\/strong\u003e The intricate vintage design in deep navy tones adds contrast and visual depth, making it easy to elevate both modern and classic interiors.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1609\" data-start=\"1372\"\u003e\u003cstrong\u003eStyle Tip: \u003c\/strong\u003eLet this rug anchor your space by pairing it with light or neutral furniture for contrast. Add warm wood elements and layered textiles to soften the look, or introduce subtle metallic accents for a more refined, styled finish.\u003c\/p\u003e","brand":"The Rugs","offers":[{"title":"80X150 cm","offer_id":44158560207164,"sku":"2650","price":39.9,"currency_code":"GBP","in_stock":true},{"title":"120X170 cm","offer_id":44158560239932,"sku":"2651","price":74.9,"currency_code":"GBP","in_stock":true},{"title":"160X230 cm","offer_id":44158560174396,"sku":"2652","price":119.9,"currency_code":"GBP","in_stock":true},{"title":"200X290 cm","offer_id":44158560076092,"sku":"2653","price":169.9,"currency_code":"GBP","in_stock":true},{"title":"240X340 cm","offer_id":56321213137282,"sku":"MT_4030_NVY_240x340","price":269.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0691\/8363\/5772\/files\/4030MontanaVintageNavyRugs.jpg?v=1758812795"},{"product_id":"montana-collection-vintage-rugs-in-navy-4040","title":"Montana Vintage Navy Rugs | 4040","description":"\u003cp data-start=\"245\" data-end=\"263\"\u003e\u003cstrong\u003eWhy You’ll Love It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"265\" data-end=\"435\"\u003e\n\u003cstrong\u003e Built for Everyday Living. \u003c\/strong\u003eCrafted from 100% heat-set polypropylene. This rug is strong, resilient, and designed to maintain its appearance even in high-traffic areas.\u003c\/li\u003e\n\u003cli data-start=\"437\" data-end=\"606\"\u003e\n\u003cstrong\u003e Comfort Without Compromise.\u003c\/strong\u003e The 10 mm dense pile offers a soft, cushioned feel underfoot while keeping a clean and structured finish that looks effortlessly polished.\u003c\/li\u003e\n\u003cli data-start=\"608\" data-end=\"746\"\u003e\n\u003cstrong\u003e Effortless Upkeep.\u003c\/strong\u003e Stain-resistant and non-shedding fibres help keep your space looking fresh, making it easy to care for day after day.\u003c\/li\u003e\n\u003cli data-start=\"748\" data-end=\"894\"\u003e\n\u003cstrong\u003e Safe for Your Space. \u003c\/strong\u003eOEKO-TEX STANDARD 100 certified, ensuring it’s tested for harmful substances and suitable for homes with family and pets.\u003c\/li\u003e\n\u003cli data-start=\"896\" data-end=\"1056\"\u003e\n\u003cstrong\u003e Reliable Jute Foundation. \u003c\/strong\u003eFinished with a durable jute backing that provides stability, helps the rug stay flat, and works perfectly with underfloor heating.\u003c\/li\u003e\n\u003cli data-start=\"1058\" data-end=\"1212\"\u003e\n\u003cstrong\u003e Quality You Can Feel. \u003c\/strong\u003eWith a pile weight of 1450 gr\/m², it delivers a reassuring density that feels durable while remaining practical for everyday use.\u003c\/li\u003e\n\u003cli data-start=\"1214\" data-end=\"1392\"\u003e\n\u003cstrong\u003e Defined Vintage Appeal. \u003c\/strong\u003eThe bordered medallion design adds structure and elegance, while the deep navy colour introduces richness and a sophisticated focal point to your room.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1394\" data-end=\"1640\"\u003e\u003cstrong\u003eStyle Tip: \u003c\/strong\u003eLet this rug anchor your space by pairing it with light neutral furniture and layered textures. Add brushed gold or matte black accents for contrast, and finish with soft lighting to create a space that feels both stylish and inviting.\u003c\/p\u003e","brand":"The Rugs","offers":[{"title":"80X150 cm","offer_id":44158560698684,"sku":"2654","price":39.9,"currency_code":"GBP","in_stock":true},{"title":"120X170 cm","offer_id":44158560731452,"sku":"2655","price":74.9,"currency_code":"GBP","in_stock":true},{"title":"160X230 cm","offer_id":44158560665916,"sku":"2656","price":119.9,"currency_code":"GBP","in_stock":true},{"title":"200X290 cm","offer_id":44158560633148,"sku":"2657","price":169.9,"currency_code":"GBP","in_stock":true},{"title":"240X340 cm","offer_id":56321214153090,"sku":"MT_4040_NVY_240x340","price":269.9,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0691\/8363\/5772\/files\/4040MontanaVintageNavyRugs.jpg?v=1758813596"},{"product_id":"montana-collection-vintage-rugs-in-grey-4060","title":"Montana Vintage Grey Rugs | 4060","description":"\u003cp data-start=\"196\" data-end=\"214\"\u003e\u003cstrong\u003eWhy You’ll Love It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"216\" data-end=\"363\"\u003e\n\u003cstrong\u003e Made for Real Homes. \u003c\/strong\u003eMade from 100% heat-set polypropylene, this rug is strong, long-lasting, and maintains its appearance even in high-traffic areas.\u003c\/li\u003e\n\u003cli data-start=\"365\" data-end=\"519\"\u003e\n\u003cstrong\u003e Soft \u0026amp; Supportive Feel.\u003c\/strong\u003e A 10 mm dense pile offers a comfortable surface underfoot while maintaining a clean, structured finish that elevates your room.\u003c\/li\u003e\n\u003cli data-start=\"521\" data-end=\"660\"\u003e\n\u003cstrong\u003e Easy to Live With. \u003c\/strong\u003eStain-resistant and non-shedding fibres help keep your home looking neat, making everyday care simple and stress-free.\u003c\/li\u003e\n\u003cli data-start=\"662\" data-end=\"792\"\u003e\n\u003cstrong\u003e Safe \u0026amp; Reassuring.\u003c\/strong\u003e OEKO-TEX STANDARD 100 certified, meaning it’s tested for harmful substances and suitable for family living.\u003c\/li\u003e\n\u003cli data-start=\"794\" data-end=\"941\"\u003e\n\u003cstrong\u003e Strong \u0026amp; Stable Base. \u003c\/strong\u003eBuilt with a durable jute backing that keeps the rug flat and secure, while also being compatible with underfloor heating.\u003c\/li\u003e\n\u003cli data-start=\"943\" data-end=\"1076\"\u003e\n\u003cstrong\u003e Balanced Density. \u003c\/strong\u003eWith a pile weight of 1450 gr\/m², it offers a reassuring feel underfoot while remaining practical for daily use.\u003c\/li\u003e\n\u003cli data-start=\"1078\" data-end=\"1252\"\u003e \u003cstrong\u003eTimeless Vintage Character. \u003c\/strong\u003eThe classic medallion pattern introduces subtle detail and depth, giving your space a sophisticated yet relaxed look that never feels overdone.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1254\" data-end=\"1501\"\u003e\u003cstrong\u003eStyle Tip: \u003c\/strong\u003eThis rug works beautifully as a grounding piece in both classic and modern interiors. Pair it with soft neutral furniture, layered textiles, and a touch of brushed metal or warm wood to create a space that feels curated yet comfortable.\u003c\/p\u003e","brand":"The Rugs","offers":[{"title":"80X150 cm","offer_id":44158561026364,"sku":"2662","price":39.9,"currency_code":"GBP","in_stock":true},{"title":"120X170 cm","offer_id":44158560993596,"sku":"2663","price":74.9,"currency_code":"GBP","in_stock":true},{"title":"160X230 cm","offer_id":44158560960828,"sku":"2664","price":119.9,"currency_code":"GBP","in_stock":true},{"title":"200X290 cm","offer_id":44158560928060,"sku":"2665","price":169.9,"currency_code":"GBP","in_stock":true},{"title":"240X340 cm","offer_id":56321221067138,"sku":"MT_4060_GRY_240x340","price":269.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0691\/8363\/5772\/files\/4060MontanaVintageGreyRugs.jpg?v=1758814862"},{"product_id":"montana-new-collection-rugs-in-grey-3716","title":"Montana Grey Rug | 3716G","description":"\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height,0px))] scroll-mt-(--header-height)\" dir=\"auto\" data-turn-id=\"1c213057-3b07-4c21-840e-d3ef9d4062cb\" data-testid=\"conversation-turn-3\" data-scroll-anchor=\"false\" data-turn=\"user\"\u003e\u003c\/section\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height,0px))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:3740ce31-b183-42cb-82bc-0065e6563487-9\" data-testid=\"conversation-turn-4\" data-scroll-anchor=\"false\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"76398d87-0b51-403c-90a4-bd66d3f498d7\" dir=\"auto\" data-message-model-slug=\"gpt-5-3-instant\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word dark markdown-new-styling\"\u003e\n\u003cp data-start=\"217\" data-end=\"235\"\u003e\u003cstrong\u003eWhy You’ll Love It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"237\" data-end=\"398\"\u003e \u003cstrong\u003eBuilt for Everyday Life.\u003c\/strong\u003e Crafted from 100% heat-set polypropylene. This durable material keeps its look over time, making it a reliable choice for busy homes.\u003c\/li\u003e\n\u003cli data-start=\"400\" data-end=\"548\"\u003e \u003cstrong\u003eSoft Yet Supportive Feel.\u003c\/strong\u003e The 10 mm pile offers a comfortable surface underfoot while maintaining a clean, structured finish that suits any room.\u003c\/li\u003e\n\u003cli data-start=\"550\" data-end=\"670\"\u003e\n\u003cstrong\u003e Effortless Upkeep. \u003c\/strong\u003eStain-resistant and non-shedding fibres help you maintain a fresh, tidy space without extra effort.\u003c\/li\u003e\n\u003cli data-start=\"672\" data-end=\"808\"\u003e \u003cstrong\u003ePeace of Mind Living. \u003c\/strong\u003eOEKO-TEX STANDARD 100 certified, ensuring it’s tested for harmful substances and safe for family environments.\u003c\/li\u003e\n\u003cli data-start=\"810\" data-end=\"964\"\u003e\n\u003cstrong\u003e Stable \u0026amp; Floor-Friendly.\u003c\/strong\u003e Finished with a strong jute backing that helps the rug stay flat and secure, while also being suitable for underfloor heating.\u003c\/li\u003e\n\u003cli data-start=\"966\" data-end=\"1109\"\u003e\n\u003cstrong\u003e Balanced Weight \u0026amp; Quality.\u003c\/strong\u003e With a pile weight of 1450 gr\/m², it offers a reassuring density that feels durable without being heavy or stiff.\u003c\/li\u003e\n\u003cli data-start=\"1111\" data-end=\"1256\"\u003e\n\u003cstrong\u003e Timeless Vintage Appeal. \u003c\/strong\u003eThe subtle vintage design adds character and depth, giving your space a refined look without overpowering your décor.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eStyle Tip:\u003c\/strong\u003e Let this rug soften your space by layering it with natural textures like wood, linen, and ceramics. It works beautifully with tonal grey palettes or warm neutrals, helping you create a calm, cohesive room that feels both stylish and comfortable.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"The Rugs","offers":[{"title":"80X150 cm","offer_id":54927714058626,"sku":"MT_3716_grey_80x150","price":39.9,"currency_code":"GBP","in_stock":true},{"title":"120X170 cm","offer_id":54927714124162,"sku":"MT_3716_grey_120x170","price":74.9,"currency_code":"GBP","in_stock":false},{"title":"160X230 cm","offer_id":54927714091394,"sku":"MT_3716_grey_160x230","price":119.9,"currency_code":"GBP","in_stock":true},{"title":"200X290 cm","offer_id":54927714156930,"sku":"MT_3716_grey_200x290","price":169.9,"currency_code":"GBP","in_stock":false},{"title":"240X340 cm","offer_id":56321126367618,"sku":"MT_3716_GRY_240x340","price":269.9,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0691\/8363\/5772\/files\/3716_Montana_Grey_Rug.jpg?v=1760083233"},{"product_id":"montana-new-collection-rugs-in-cream-beige-3716","title":"Montana Cream and Beige Rug | 3716CB","description":"\u003cp data-start=\"226\" data-end=\"244\"\u003e\u003cstrong\u003eWhy You’ll Love It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"246\" data-end=\"416\"\u003e \u003cstrong\u003eBuilt for Everyday Use.\u003c\/strong\u003e Crafted from 100% heat-set polypropylene. This rug is durable and resilient, designed to handle daily life while keeping its appearance intact.\u003c\/li\u003e\n\u003cli data-start=\"418\" data-end=\"553\"\u003e \u003cstrong\u003eComfort You’ll Notice.\u003c\/strong\u003e The 10 mm pile offers a soft, cushioned feel underfoot while still maintaining a clean and structured finish.\u003c\/li\u003e\n\u003cli data-start=\"555\" data-end=\"692\"\u003e \u003cstrong\u003eEffortless Upkeep.\u003c\/strong\u003e Stain-resistant and non-shedding fibres make it easy to maintain, helping your space stay fresh with minimal effort.\u003c\/li\u003e\n\u003cli data-start=\"694\" data-end=\"840\"\u003e\n\u003cstrong\u003e Safe \u0026amp; Reassuring Choice.\u003c\/strong\u003e OEKO-TEX STANDARD 100 certified, meaning it’s tested for harmful substances and suitable for everyday family living.\u003c\/li\u003e\n\u003cli data-start=\"842\" data-end=\"995\"\u003e\n\u003cstrong\u003e Reliable Foundation.\u003c\/strong\u003e Finished with a sturdy jute backing that helps the rug stay flat and stable, while also being compatible with underfloor heating.\u003c\/li\u003e\n\u003cli data-start=\"997\" data-end=\"1144\"\u003e \u003cstrong\u003eBalanced Weight \u0026amp; Feel.\u003c\/strong\u003e With a pile weight of 1450 gr\/m², it delivers a dependable, quality feel that sits well in both busy and relaxed spaces.\u003c\/li\u003e\n\u003cli data-start=\"1146\" data-end=\"1298\"\u003e\n\u003cstrong\u003e Soft Vintage Appeal.\u003c\/strong\u003e The vintage design in light beige tones adds subtle depth and character, making it easy to style without overpowering your room.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1300\" data-end=\"1529\"\u003e\u003cstrong\u003eStyle Tip:\u003c\/strong\u003e Layer this rug into a neutral setting to create a calm and cohesive look. Pair it with light woods, soft fabrics, and warm-toned accessories to build a space that feels relaxed, timeless, and effortlessly put together.\u003c\/p\u003e","brand":"The Rugs","offers":[{"title":"80X150 cm","offer_id":54927723757954,"sku":"MT_3716_cream_80x150","price":39.9,"currency_code":"GBP","in_stock":true},{"title":"120X170 cm","offer_id":54927723790722,"sku":"MT_3716_cream_120x170","price":74.9,"currency_code":"GBP","in_stock":true},{"title":"160X230 cm","offer_id":54927723823490,"sku":"MT_3716_cream_160x230","price":119.9,"currency_code":"GBP","in_stock":false},{"title":"200X290 cm","offer_id":54927723725186,"sku":"MT_3716_cream_200x290","price":169.9,"currency_code":"GBP","in_stock":true},{"title":"240X340 cm","offer_id":56321113981314,"sku":"MT_3716_CRBG_240x340","price":269.9,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0691\/8363\/5772\/files\/3716_Montana_Cream_and_Beige_Rug.jpg?v=1760083224"},{"product_id":"montana-new-collection-rugs-in-beige-3716","title":"Montana Beige Rug | 3716B","description":"\u003cp data-start=\"223\" data-end=\"241\"\u003e\u003cstrong\u003eWhy You’ll Love It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"243\" data-end=\"419\"\u003e\n\u003cstrong\u003e Built for Everyday Living.\u003c\/strong\u003e Made from 100% heat-set polypropylene. This rug is durable and resilient, designed to handle daily use while maintaining its appearance over time.\u003c\/li\u003e\n\u003cli data-start=\"421\" data-end=\"567\"\u003e\n\u003cstrong\u003e Comfort with Structure. \u003c\/strong\u003eThe 10 mm pile height offers a soft feel underfoot while keeping a neat, refined surface that works well in busy areas.\u003c\/li\u003e\n\u003cli data-start=\"569\" data-end=\"704\"\u003e\n\u003cstrong\u003e Effortless Upkeep. \u003c\/strong\u003eStain-resistant and non-shedding fibres help keep your space looking clean and well-kept with minimal maintenance.\u003c\/li\u003e\n\u003cli data-start=\"706\" data-end=\"851\"\u003e\n\u003cstrong\u003e Peace of Mind at Home.\u003c\/strong\u003e OEKO-TEX STANDARD 100 certified, meaning it’s tested for harmful substances and safe for everyday family environments.\u003c\/li\u003e\n\u003cli data-start=\"853\" data-end=\"1012\"\u003e\n\u003cstrong\u003e Reliable Foundation. \u003c\/strong\u003eFinished with a sturdy jute backing that helps the rug stay flat and stable, while also being suitable for use with underfloor heating.\u003c\/li\u003e\n\u003cli data-start=\"1014\" data-end=\"1142\"\u003e\n\u003cstrong\u003e Balanced Density. \u003c\/strong\u003eWith a pile weight of 1450 gr\/m², it delivers a reassuring feel underfoot without being too heavy or bulky.\u003c\/li\u003e\n\u003cli data-start=\"1144\" data-end=\"1292\"\u003e\n\u003cstrong\u003e Timeless Vintage Appeal.\u003c\/strong\u003e The softly faded vintage design adds depth and subtle detail, giving your room character without overwhelming the space.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1294\" data-end=\"1534\"\u003e\u003cstrong\u003eStyle Tip:\u003c\/strong\u003e This light beige rug is perfect for layering warmth into neutral interiors. Pair it with wooden furniture, soft textiles, and warm-toned accessories to create a calm, inviting space that feels effortlessly styled and comfortable.\u003c\/p\u003e","brand":"The Rugs","offers":[{"title":"80X150 cm","offer_id":54927730770306,"sku":"MT_3716_beige_80x150","price":39.9,"currency_code":"GBP","in_stock":true},{"title":"120X170 cm","offer_id":54927730672002,"sku":"MT_3716_beige_120x170","price":74.9,"currency_code":"GBP","in_stock":true},{"title":"160X230 cm","offer_id":54927730737538,"sku":"MT_3716_beige_160x230","price":119.9,"currency_code":"GBP","in_stock":true},{"title":"200X290 cm","offer_id":54927730704770,"sku":"MT_3716_beige_200x290","price":169.9,"currency_code":"GBP","in_stock":true},{"title":"240X340 cm","offer_id":56321136492930,"sku":"MT_3716_BGE_240x340","price":269.9,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0691\/8363\/5772\/files\/3716_Montana_Beige_Rug.jpg?v=1760083216"},{"product_id":"montana-new-collection-rugs-in-blue-3716","title":"Montana Blue Rug | 3716Bl","description":"\u003cp data-start=\"202\" data-end=\"220\"\u003e\u003cstrong\u003eWhy You’ll Love It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"222\" data-end=\"400\"\u003e\n\u003cstrong\u003e Built for Everyday Use.\u003c\/strong\u003e Crafted from 100% heat-set polypropylene. This material is known for its strength and resilience, helping the rug maintain its look even in busy areas.\u003c\/li\u003e\n\u003cli data-start=\"402\" data-end=\"560\"\u003e\n\u003cstrong\u003e Comfort You’ll Notice.\u003c\/strong\u003e A 10 mm dense pile offers a balanced feel underfoot—soft enough for comfort, yet structured enough to keep a clean, tidy appearance.\u003c\/li\u003e\n\u003cli data-start=\"562\" data-end=\"706\"\u003e\n\u003cstrong\u003e Effortless Upkeep. \u003c\/strong\u003eStain-resistant and non-shedding fibres make day-to-day care simple, so your space stays looking fresh with minimal effort.\u003c\/li\u003e\n\u003cli data-start=\"708\" data-end=\"847\"\u003e\n\u003cstrong\u003e Safe \u0026amp; Reassuring. \u003c\/strong\u003eOEKO-TEX STANDARD 100 certified, meaning it’s tested for harmful substances and suitable for everyday family living.\u003c\/li\u003e\n\u003cli data-start=\"849\" data-end=\"1000\"\u003e\n\u003cstrong\u003e Reliable Foundation. \u003c\/strong\u003eFinished with a durable jute backing that helps the rug stay flat and stable, while also being suitable for underfloor heating.\u003c\/li\u003e\n\u003cli data-start=\"1002\" data-end=\"1155\"\u003e\n\u003cstrong\u003e Dependable Quality Feel. \u003c\/strong\u003eWith a pile weight of 1450 gr\/m², it offers a reassuring density that feels well-made and long-lasting without feeling heavy.\u003c\/li\u003e\n\u003cli data-start=\"1157\" data-end=\"1307\"\u003e\n\u003cstrong\u003e Timeless Character.\u003c\/strong\u003e The vintage design in soft blue tones adds depth and personality, making it easy to style in both classic and modern interiors.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1309\" data-end=\"1598\"\u003e\u003cstrong\u003eStyle Tip:\u003c\/strong\u003e Let this rug set the tone for a calm, layered space. Pair it with light woods, soft linen fabrics, and subtle blue accents to create a cohesive look. Adding aged metals or vintage-style décor pieces will enhance its character while keeping the room feeling relaxed and inviting.\u003c\/p\u003e","brand":"The Rugs","offers":[{"title":"80X150 cm","offer_id":54927740141954,"sku":"MT_3716_blue_80x150","price":39.9,"currency_code":"GBP","in_stock":true},{"title":"120X170 cm","offer_id":54927740076418,"sku":"MT_3716_blue_120x170","price":74.9,"currency_code":"GBP","in_stock":true},{"title":"160X230 cm","offer_id":54927740174722,"sku":"MT_3716_blue_160x230","price":119.9,"currency_code":"GBP","in_stock":true},{"title":"200X290 cm","offer_id":54927740109186,"sku":"MT_3716_blue_200x290","price":169.9,"currency_code":"GBP","in_stock":true},{"title":"240X340 cm","offer_id":56321147142530,"sku":"MT_3716_NVY_240x340","price":269.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0691\/8363\/5772\/files\/3716_Montana_Blue_Rug.jpg?v=1760083207"},{"product_id":"montana-new-collection-rugs-in-grey-3800","title":"Montana Grey Rug | 3800G","description":"\u003csection data-turn=\"user\" data-scroll-anchor=\"false\" data-testid=\"conversation-turn-1\" data-turn-id=\"c3f6faae-f173-4fe1-953e-c077bd094202\" dir=\"auto\" class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height,0px))] scroll-mt-(--header-height)\"\u003e\u003c\/section\u003e\n\u003csection data-turn=\"assistant\" data-scroll-anchor=\"false\" data-testid=\"conversation-turn-2\" data-turn-id=\"request-WEB:3740ce31-b183-42cb-82bc-0065e6563487-5\" dir=\"auto\" class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height,0px))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-turn-start-message=\"true\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-message-model-slug=\"gpt-5-3-instant\" dir=\"auto\" data-message-id=\"84e7d4cb-cb56-4cd8-8636-c07853ee10ea\" data-message-author-role=\"assistant\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word dark markdown-new-styling\"\u003e\n\u003cp data-end=\"240\" data-start=\"222\"\u003e\u003cstrong\u003eWhy You’ll Love It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"417\" data-start=\"242\"\u003e\n\u003cstrong\u003e Everyday Durability.\u003c\/strong\u003e Made from 100% heat-set polypropylene, this rug is designed to handle daily life with ease while keeping its appearance fresh and consistent over time.\u003c\/li\u003e\n\u003cli data-end=\"559\" data-start=\"419\"\u003e\n\u003cstrong\u003e Comfortable Underfoot. \u003c\/strong\u003eA 10 mm dense pile offers a soft yet supportive feel, giving you comfort without losing its neat, structured look.\u003c\/li\u003e\n\u003cli data-end=\"688\" data-start=\"561\"\u003e \u003cstrong\u003eEasy-Care Living.\u003c\/strong\u003e Stain-resistant, non-shedding fibres make cleaning simple, helping your home stay tidy with minimal effort.\u003c\/li\u003e\n\u003cli data-end=\"849\" data-start=\"690\"\u003e\n\u003cstrong\u003e Certified Safe Choice. \u003c\/strong\u003eOEKO-TEX STANDARD 100 certified, meaning it has been tested for harmful substances and is suitable for everyday family environments.\u003c\/li\u003e\n\u003cli data-end=\"1002\" data-start=\"851\"\u003e\n\u003cstrong\u003e Stable \u0026amp; Practical Base. \u003c\/strong\u003eFinished with a durable jute backing, this rug stays flat and secure while also working seamlessly with underfloor heating.\u003c\/li\u003e\n\u003cli data-end=\"1152\" data-start=\"1004\"\u003e\n\u003cstrong\u003e Well-Balanced Quality. \u003c\/strong\u003eWith a pile weight of 1450 gr\/m², it offers a reassuring density that feels reliable and long-lasting without being heavy.\u003c\/li\u003e\n\u003cli data-end=\"1312\" data-start=\"1154\"\u003e\n\u003cstrong\u003e Effortless Style. \u003c\/strong\u003eThe abstract design in soft grey tones adds subtle character, making it easy to blend into modern, minimalist, or transitional interiors.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1606\" data-start=\"1314\"\u003e\u003cstrong\u003eStyle Tip:\u003c\/strong\u003e Use this rug to anchor a neutral room and build layers around it. Pair it with warm wood furniture, soft textiles, and muted décor accents to create a space that feels both relaxed and thoughtfully styled. Add a few textured cushions or a throw to enhance that cosy, lived-in look.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"The Rugs","offers":[{"title":"80X150 cm","offer_id":54927749513602,"sku":"MT_3800_grey_80x150","price":39.9,"currency_code":"GBP","in_stock":true},{"title":"120X170 cm","offer_id":54927749546370,"sku":"MT_3800_grey_120x170","price":74.9,"currency_code":"GBP","in_stock":true},{"title":"160X230 cm","offer_id":54927749579138,"sku":"MT_3800_grey_160x230","price":119.9,"currency_code":"GBP","in_stock":true},{"title":"200X290 cm","offer_id":54927749611906,"sku":"MT_3800_grey_200x290","price":169.9,"currency_code":"GBP","in_stock":true},{"title":"240X340 cm","offer_id":56321181057410,"sku":"MT_3800_GRY_240x340","price":269.9,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0691\/8363\/5772\/files\/3800MontanaGreyRug.jpg?v=1758817828"},{"product_id":"montana-new-collection-rugs-in-blue-3800","title":"Montana Blue Rug | 3800Bl","description":"\u003cp\u003e\u003cstrong\u003eWhy You’ll Love It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e Everyday Durability You Can Trust. \u003c\/strong\u003eMade from 100% polypropylene, this rug is designed to handle daily life with ease. It stays looking fresh and holds its structure even in busy areas.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e Comfortable and Balanced Underfoot. \u003c\/strong\u003eWith a 10 mm pile height and 1450 gr\/m² pile weight, it offers a soft yet supportive feel. Anti-static and hypoallergenic properties help keep your space cleaner and more comfortable.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e Easy-Care, Stress-Free Living.\u003c\/strong\u003e Stain-resistant fibres and a non-shedding finish mean less maintenance for you. It’s also pet-friendly, so it fits effortlessly into active homes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e Safe and Family-Friendly Choice. \u003c\/strong\u003eOEKO-TEX STANDARD 100 certified, meaning it’s tested for harmful substances. You get both style and reassurance for everyday living.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e Stable and Floor-Friendly Base. \u003c\/strong\u003eFinished with a durable jute backing that keeps the rug in place and helps it lay flat. It’s also compatible with underfloor heating for year-round comfort.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e Effortless Modern Style.\u003c\/strong\u003e The abstract design in calming blue tones adds depth without overpowering your décor. It blends easily with both contemporary and more classic interiors.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e Refined Finishing Touch.\u003c\/strong\u003e Four-sided overlocking gives the rug a clean, polished edge, helping it maintain its shape and look over time.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eStyle Tip:\u003c\/strong\u003e Use this rug to soften a space and create a calm foundation. Pair it with light beige furniture, natural wood accents, and soft textiles for a relaxed, layered look. Adding a few metallic or glass elements can bring a subtle contrast and elevate the overall feel without losing warmth.\u003c\/p\u003e","brand":"The Rugs","offers":[{"title":"80X150 cm","offer_id":54927752003970,"sku":"MT_3800_blue_80x150","price":39.9,"currency_code":"GBP","in_stock":true},{"title":"120X170 cm","offer_id":54927752036738,"sku":"MT_3800_blue_120x170","price":74.9,"currency_code":"GBP","in_stock":true},{"title":"160X230 cm","offer_id":54927752069506,"sku":"MT_3800_blue_160x230","price":119.9,"currency_code":"GBP","in_stock":false},{"title":"200X290 cm","offer_id":54927752102274,"sku":"MT_3800_blue_200x290","price":169.9,"currency_code":"GBP","in_stock":true},{"title":"240X340 cm","offer_id":56321186300290,"sku":"MT_3800_NVY_240x340","price":269.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0691\/8363\/5772\/files\/3800MontanaBlueRug.jpg?v=1758873263"},{"product_id":"montana-new-collection-rugs-in-beige-3800","title":"Montana Beige Rug | 3800B","description":"\u003ch4 data-end=\"252\" data-start=\"230\" data-section-id=\"1orspav\"\u003eWhy You’ll Love It\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli data-end=\"442\" data-start=\"254\"\u003e \u003cstrong data-end=\"290\" data-start=\"257\"\u003eDesigned for Everyday Living. \u003c\/strong\u003eCrafted from 100% heat-set polypropylene. This rug is durable, resilient, and made to handle busy homes while keeping its appearance fresh over time.\u003c\/li\u003e\n\u003cli data-end=\"625\" data-start=\"444\"\u003e \u003cstrong data-end=\"483\" data-start=\"447\"\u003eComfort You’ll Notice Instantly. \u003c\/strong\u003eWith a dense 10 mm pile and 1450 gr\/m² weight, it offers a balanced feel underfoot—soft enough for comfort, structured enough to stay neat.\u003c\/li\u003e\n\u003cli data-end=\"794\" data-start=\"627\"\u003e \u003cstrong data-end=\"665\" data-start=\"629\"\u003eEasy to Care, Easy to Live With. \u003c\/strong\u003eStain-resistant, non-shedding fibres help keep your space looking clean with minimal effort, making it ideal for everyday use.\u003c\/li\u003e\n\u003cli data-end=\"960\" data-start=\"796\"\u003e \u003cstrong data-end=\"838\" data-start=\"799\"\u003eSafe \u0026amp; Certified for Peace of Mind. \u003c\/strong\u003eOEKO-TEX STANDARD 100 certified, meaning it’s tested for harmful substances and safe for homes with children and pets.\u003c\/li\u003e\n\u003cli data-end=\"1149\" data-start=\"962\"\u003e \u003cstrong data-end=\"998\" data-start=\"965\"\u003eStable \u0026amp; Floor-Friendly Base. \u003c\/strong\u003eFinished with a durable jute backing that helps the rug stay flat and secure, while being compatible with underfloor heating for year-round comfort.\u003c\/li\u003e\n\u003cli data-end=\"1317\" data-start=\"1151\"\u003e \u003cstrong data-end=\"1187\" data-start=\"1154\"\u003eThoughtful Finishing Touches. \u003c\/strong\u003eFour-sided overlocking adds strength and a clean, refined edge, helping the rug maintain its shape and polished look over time.\u003c\/li\u003e\n\u003cli data-end=\"1499\" data-start=\"1319\"\u003e \u003cstrong data-end=\"1351\" data-start=\"1322\"\u003eVersatile Abstract Style. \u003c\/strong\u003eThe subtle abstract design adds depth without overpowering your décor, making it easy to style in living rooms, \u003ca href=\"https:\/\/the-rugs.com\/collections\/bedroom-rugs\" rel=\"noopener\" target=\"_blank\"\u003ebedrooms\u003c\/a\u003e, or transitional spaces.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1516\" data-start=\"1501\" data-section-id=\"19yy8kc\"\u003e\u003cstrong\u003eStyle Tip:\u003c\/strong\u003e Use this rug to soften a room and bring everything together visually. Pair it with light beige or cream upholstery, natural wood finishes, and soft textiles like linen or wool to create a calm, layered look. Add a few darker accents or metallic details to give the space a bit of contrast and personality.\u003c\/p\u003e","brand":"The Rugs","offers":[{"title":"80X150 cm","offer_id":54927755444610,"sku":"MT_3800_beige_80x150","price":39.9,"currency_code":"GBP","in_stock":true},{"title":"120X170 cm","offer_id":54927755542914,"sku":"MT_3800_beige_120x170","price":74.9,"currency_code":"GBP","in_stock":true},{"title":"160X230 cm","offer_id":54927755477378,"sku":"MT_3800_beige_160x230","price":119.9,"currency_code":"GBP","in_stock":true},{"title":"200X290 cm","offer_id":54927755510146,"sku":"MT_3800_beige_200x290","price":169.9,"currency_code":"GBP","in_stock":true},{"title":"240X340 cm","offer_id":56321185022338,"sku":"MT_3800_BGE_240x340","price":269.9,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0691\/8363\/5772\/files\/3800MontanabeigeRug.jpg?v=1758873728"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0691\/8363\/5772\/collections\/montana-rug-collection_96f3337e-3440-4637-b912-5401dafeb75f.jpg?v=1782047852","url":"https:\/\/the-rugs.com\/collections\/montana-collection\/vintage.oembed","provider":"The Rugs","version":"1.0","type":"link"}