{"product_id":"elaris-410-navy","title":"Elaris Abstract Navy Rug | 410","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eWhy You'll Love It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eReliability You Can Build a Home Around.\u003c\/strong\u003e Produced from 100% polypropylene, this rug is engineered to perform under the pressures of daily household life preserving its colour, texture, and structure in even the busiest, most well-trodden spaces.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eUnderfoot Feel That Exceeds Expectations.\u003c\/strong\u003e A 10 mm pile height working in tandem with a 1450 gr\/m² pile weight delivers a surface that genuinely rewards every step plush without being impractical, and supportive without feeling rigid. Anti-static and hypoallergenic properties add a further layer of comfort to your everyday environment.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eEffortless Upkeep, Every Single Day.\u003c\/strong\u003e Engineered with non-shedding fibres and stain-resistant technology, this rug takes the stress out of household maintenance. It's also thoughtfully designed for pet-friendly homes, coping admirably with the unpredictability of animal companions.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eIndependently Verified for Family Safety.\u003c\/strong\u003e Awarded OEKO-TEX® STANDARD 100 certification following thorough testing for harmful substances, this rug offers more than visual appeal it offers complete confidence for households with children and pets.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eSubstance You Can Feel.\u003c\/strong\u003e That dense jute backing isn't just filler it's what gives this rug real body. The extra weight and thickness mean it holds a proper, flat shape from day one, with none of the curling or waving you get at the edges of thinner rugs. It's also fully compatible with underfloor heating, so it performs just as well in any season.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eBold Aesthetic, Lasting Impression.\u003c\/strong\u003e The sweeping abstract pattern rendered in rich, immersive navy creates a sophisticated focal point that commands attention without unsettling the room integrating naturally with both contemporary minimalism and more ornate traditional schemes.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eImmaculately Finished on Every Side.\u003c\/strong\u003e Four-sided overlocking traces the full perimeter of the rug, delivering a crisp, professional edge that keeps its silhouette sharp and intact through years of consistent use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eStyle Tip:\u003c\/strong\u003e Harness the Elaris Abstract Navy Rug's depth and drama to build a room that feels purposeful and refined. Pair it with crisp white or pale grey walls to let the navy lead, then introduce warm brass or antique gold accents to offset its coolness. Layer in textured wool cushions, a chunky knit throw, and dark timber furniture to bring richness and contrast finishing with nautical-inspired accessories or framed coastal artwork to complete a space that feels considered, characterful, and effortlessly elegant.\u003c\/p\u003e","brand":"The Rugs","offers":[{"title":"80X150 cm","offer_id":56712415805826,"sku":"OZ_286_NV_80x150","price":39.9,"currency_code":"GBP","in_stock":true},{"title":"120X170 cm","offer_id":56712415740290,"sku":"OZ_286_NV_120x170","price":74.9,"currency_code":"GBP","in_stock":true},{"title":"160X230 cm","offer_id":56712415674754,"sku":"OZ_286_NV_160x230","price":119.9,"currency_code":"GBP","in_stock":true},{"title":"200X290 cm","offer_id":56712415773058,"sku":"OZ_286_NV_200x290","price":169.9,"currency_code":"GBP","in_stock":true},{"title":"240X340 cm","offer_id":56712415707522,"sku":"OZ_286_NV_240x340","price":269.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0691\/8363\/5772\/files\/navy_blue_TOP.jpg?v=1789462352","url":"https:\/\/the-rugs.com\/products\/elaris-410-navy","provider":"The Rugs","version":"1.0","type":"link"}