{"product_id":"origins-jute-scalloped-edge-rugs-lilac","title":"Scalloped Edge Jute Rug Lilac","description":"\u003cp data-start=\"0\" data-end=\"349\"\u003e\u003cstrong data-start=\"0\" data-end=\"33\"\u003eScalloped Edge Jute Rug Lilac\u003c\/strong\u003e brings a fresh, natural elegance into your home with its beautifully textured jute surface and soft lilac detailing. The gently curved scalloped border adds a decorative edge, while the neutral base keeps the look calm and versatile. It’s a refined piece that blends artisanal craftsmanship with contemporary style.\u003c\/p\u003e\n\u003cp data-start=\"351\" data-end=\"369\"\u003e\u003cstrong\u003eWhy You’ll Love It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"371\" data-end=\"621\"\u003e🧵 \u003cstrong data-start=\"374\" data-end=\"432\"\u003eNatural jute blend for organic texture and durability.\u003c\/strong\u003e Made from 90% jute with a touch of wool, this rug offers a beautifully tactile surface that feels both sturdy and inviting. It’s a great way to introduce natural materials into your space.\u003c\/li\u003e\n\u003cli data-start=\"623\" data-end=\"835\"\u003e⚖️ \u003cstrong data-start=\"626\" data-end=\"679\"\u003eSubstantial 2500 gr\/m² weight for a premium feel.\u003c\/strong\u003e The dense construction gives the rug a solid, well-crafted presence on your floor. It sits neatly in place while adding depth and quality to your interior.\u003c\/li\u003e\n\u003cli data-start=\"837\" data-end=\"1015\"\u003e🦶 \u003cstrong data-start=\"840\" data-end=\"884\"\u003eComfortable 13 mm pile for everyday use.\u003c\/strong\u003e The medium pile height provides a supportive and pleasant feel underfoot. It balances comfort with a clean, structured appearance.\u003c\/li\u003e\n\u003cli data-start=\"1017\" data-end=\"1224\"\u003e🪡 \u003cstrong data-start=\"1020\" data-end=\"1069\"\u003eHand-woven craftsmanship for a unique finish.\u003c\/strong\u003e Made in India by skilled artisans, each rug carries subtle variations that enhance its character. This adds authenticity and a refined, handcrafted touch.\u003c\/li\u003e\n\u003cli data-start=\"1226\" data-end=\"1464\"\u003e🎨 \u003cstrong data-start=\"1229\" data-end=\"1284\"\u003eScalloped border design for a decorative statement.\u003c\/strong\u003e The lilac wool-bound edging frames the rug beautifully, creating a soft contrast against the natural base. It adds personality while keeping the overall look elegant and balanced.\u003c\/li\u003e\n\u003cli data-start=\"1466\" data-end=\"1657\"\u003e🌿 \u003cstrong data-start=\"1469\" data-end=\"1516\"\u003eBreathable natural fibres for a fresh feel.\u003c\/strong\u003e Jute allows air to circulate, helping your space feel light and comfortable. It’s a great choice for creating a relaxed, natural atmosphere.\u003c\/li\u003e\n\u003cli data-start=\"1659\" data-end=\"1836\"\u003e🔥 \u003cstrong data-start=\"1662\" data-end=\"1716\"\u003eSuitable for underfloor heating for added comfort.\u003c\/strong\u003e Designed to work seamlessly with heated floors, it helps create a warm and cosy environment without compromising style.\u003c\/li\u003e\n\u003cli data-start=\"1838\" data-end=\"2054\"\u003e🏠 \u003cstrong data-start=\"1841\" data-end=\"1895\"\u003eVersatile design for modern and relaxed interiors.\u003c\/strong\u003e The neutral tones with a hint of lilac make it easy to style in living rooms, bedrooms, or creative spaces. It adds texture and softness wherever it’s placed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2056\" data-end=\"2369\"\u003e\u003cstrong\u003eStyling Tip: \u003c\/strong\u003ePair this rug with light wood furniture, soft linen fabrics, and neutral décor to highlight its natural texture. The lilac edging works beautifully with pastel accents or muted tones for a calm, contemporary look. Add woven baskets or ceramic pieces to enhance the relaxed, organic feel of the space.\u003c\/p\u003e","brand":"The Rugs","offers":[{"title":"120x170 cm","offer_id":56594071224706,"sku":"JTESCL_LILACX_120X170","price":154.99,"currency_code":"GBP","in_stock":true},{"title":"67x200 cm","offer_id":56594071159170,"sku":"JTESCL_LILACX_067X200","price":102.99,"currency_code":"GBP","in_stock":true},{"title":"160x230 cm","offer_id":56594071191938,"sku":"JTESCL_LILACX_160X230","price":270.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0691\/8363\/5772\/files\/purple_scallop_edge_top_view.jpg?v=1777474292","url":"https:\/\/the-rugs.com\/products\/origins-jute-scalloped-edge-rugs-lilac","provider":"The Rugs","version":"1.0","type":"link"}