{"product_id":"vika-wool-rug-beige-natural-white","title":"Vika Wool Beige Natural White Rug","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eWhy You'll Love It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eLovely underfoot.\u003c\/strong\u003e Handwoven from 100% pure wool, this rug feels genuinely soft and pleasant to walk on. It keeps its shape beautifully over time, with no flattening or loss of texture—just consistent comfort year after year.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eDesigned for underfloor heating.\u003c\/strong\u003e If you have underfloor heating at home, this rug won't interfere with your system. It actually helps distribute warmth evenly, so you get the best of both worlds: warmth and style together.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eEffortless cleaning.\u003c\/strong\u003e A quick beat and vacuum keeps it looking fresh and new. The natural wool fibres resist dirt wonderfully, and day-to-day maintenance is straightforward and fuss-free. Professional cleaning is available when you fancy a deeper refresh.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eReversible design.\u003c\/strong\u003e Flip it over whenever you want a change of scenery. Having a reversible rug means you get flexibility built in, and it spreads the wear evenly so it lasts even longer.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eReal handcrafted quality.\u003c\/strong\u003e Each rug is individually hand-woven in India by skilled craftspeople. You're bringing genuine artistry into your home with a piece designed to last decades, not seasons.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eSubstantial and reassuring.\u003c\/strong\u003e With a pile weight of 1400 gr\/m² and a 5 mm pile, it feels dense and well-made. There's a real sense of quality when you walk on it, without being overly thick or difficult to manage.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eWool backing for stability.\u003c\/strong\u003e The wool backing keeps the rug sitting flat and adds structure underfoot. It's also naturally compatible with underfloor heating systems.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eSafe for everyone.\u003c\/strong\u003e Tested to OEKO-TEX STANDARD 100, meaning every fibre has been independently checked for harmful substances. Perfect if you have young children, pets, or anyone with sensitive skin.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eWorks anywhere in your home.\u003c\/strong\u003e A natural choice for the living room, bedroom, hallway, or anywhere you want warmth and character without complication.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eStyling Tip:\u003c\/strong\u003e These soft, neutral tones pair beautifully with warm wood furniture, natural linen, and soft terracotta or sage accessories. Layer it with a few simple cushions in earthy textures, add some woven baskets, and you've created a room that feels calm, considered, and genuinely welcoming.\u003c\/p\u003e","brand":"Hanse Home","offers":[{"title":"80X150 cm","offer_id":56752046211458,"sku":"106469-80x150","price":79.9,"currency_code":"GBP","in_stock":true},{"title":"80X200 cm","offer_id":56752046080386,"sku":"106469-80x200","price":89.9,"currency_code":"GBP","in_stock":true},{"title":"120X180 cm","offer_id":56752046145922,"sku":"106469-120x180","price":107.9,"currency_code":"GBP","in_stock":true},{"title":"160X230 cm","offer_id":56752046178690,"sku":"106469-160x230","price":156.9,"currency_code":"GBP","in_stock":true},{"title":"200X300 cm","offer_id":56752046113154,"sku":"106469-200x300","price":247.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0691\/8363\/5772\/files\/Vika_Wool_Beige_80x150_top_view.jpg?v=1783500578","url":"https:\/\/the-rugs.com\/products\/vika-wool-rug-beige-natural-white","provider":"The Rugs","version":"1.0","type":"link"}