{"product_id":"villeroy-boch-1852-boucle-rug-wilma-brown-multicolour","title":"Villeroy \u0026 Boch 1852 Rug Wilma Brown Multicolour","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003eWhy You'll Love It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeautifully textured.\u003c\/strong\u003e The chunky bouclé weave creates a finely looped, compact surface that adds depth and a cosy, tactile feel underfoot.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eA comfortable step.\u003c\/strong\u003e The plush pile offers a soft, cushioned feel underfoot, ideal for bare feet at home.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHandcrafted quality.\u003c\/strong\u003e Carefully hand-woven for a natural, wool-inspired texture, this rug showcases genuine craftsmanship in every detail.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuilt to last.\u003c\/strong\u003e A sturdy 100% cotton backing gives the rug excellent shape retention, so it keeps its form and structure through daily use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRich, earthy tones.\u003c\/strong\u003e The mottled brown and multicolour flecks shift gently between light and dark shades depending on the angle and light in the room.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColourfast and lightfast.\u003c\/strong\u003e The colours are designed to resist fading, though slight colour variations from the product image are possible due to the handcrafted weaving process.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensionally stable.\u003c\/strong\u003e Durable and stable in shape, this rug is built to maintain its bouclé structure over the long term.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasy to keep clean.\u003c\/strong\u003e The durable bouclé texture is simple to clean and maintain, staying soft and cosy to the touch over time. For best results, we recommend vacuuming with a smooth nozzle attachment.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTested for peace of mind.\u003c\/strong\u003e Certified to OEKO-TEX Standard 100, so you can feel confident about what's underfoot at home.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSubstantial and supportive.\u003c\/strong\u003e With a pile weight of 3500 gr\/m² and a pile height of 8mm, the rug feels full and supportive without losing its shape over time.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eStyling Tip:\u003c\/strong\u003e For a cosy, grounded look, style this rug alongside rustic wood pieces, warm-toned cushions, and soft ambient lighting.\u003c\/p\u003e","brand":"Villeroy \u0026 Boch","offers":[{"title":"80X150 cm","offer_id":56819472040322,"sku":"106439-80x150","price":94.9,"currency_code":"GBP","in_stock":true},{"title":"120X170 cm","offer_id":56819471876482,"sku":"106439-120x170","price":154.9,"currency_code":"GBP","in_stock":true},{"title":"Ø 160 cm","offer_id":56819471909250,"sku":"106439-160","price":188.9,"currency_code":"GBP","in_stock":true},{"title":"160X230 cm","offer_id":56819472007554,"sku":"106439-160x230","price":265.9,"currency_code":"GBP","in_stock":true},{"title":"Ø 200 cm","offer_id":56819471942018,"sku":"106439-200","price":290.9,"currency_code":"GBP","in_stock":true},{"title":"200X290 cm","offer_id":56819471974786,"sku":"106439-200x290","price":419.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0691\/8363\/5772\/files\/1852_Boucle_Rug_Wilma_Brown_top.jpg?v=1785834417","url":"https:\/\/the-rugs.com\/products\/villeroy-boch-1852-boucle-rug-wilma-brown-multicolour","provider":"The Rugs","version":"1.0","type":"link"}