{"product_id":"villeroy-boch-1852-boucle-rug-wilma-cream-multicolour","title":"Villeroy \u0026 Boch 1852 Rug Wilma Cream Multicolour","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003eWhy You'll Love It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eA soft, textured feel.\u003c\/strong\u003e The chunky bouclé weave creates a finely looped, compact surface that adds depth and a cosy, tactile feel underfoot.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eComfortable underfoot.\u003c\/strong\u003e The 8mm pile offers a soft, cushioned step, ideal for bare feet at home.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHandmade with care.\u003c\/strong\u003e Woven with a natural wool-inspired finish, this rug shows genuine craftsmanship in every detail.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKeeps its shape.\u003c\/strong\u003e A sturdy 100% cotton backing gives the rug excellent shape retention, keeping its form through daily use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColours that change with the light.\u003c\/strong\u003e The mottled cream and multicolour tones shift gently between light and dark shades depending on the angle and light in the room.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColours that last.\u003c\/strong\u003e Made with colourfast and lightfast fibres, so the colours resist fading over time — though slight variations from the product image are possible due to the handcrafted process.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStays firm over time.\u003c\/strong\u003e Dimensionally stable and durable, this rug keeps its bouclé structure intact for years to come.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSimple to clean.\u003c\/strong\u003e The durable bouclé texture is easy to clean and stays soft and cosy to the touch over time — just use a smooth nozzle attachment when vacuuming.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTested for safety.\u003c\/strong\u003e Certified to OEKO-TEX Standard 100, so you can feel confident about what's underfoot at home.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eA good, solid weight.\u003c\/strong\u003e With a pile weight of 3500 gr\/m², this rug feels full and supportive without losing its shape.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003eStyling Tip:\u003c\/strong\u003e Let this rug's soft, cloud-like texture take centre stage — pair it with pale wood furniture and simple, neutral textiles for a calm, cosy Scandinavian-inspired look.\u003c\/p\u003e","brand":"Villeroy \u0026 Boch","offers":[{"title":"80X150 cm","offer_id":56819463127426,"sku":"106437-80x150","price":94.9,"currency_code":"GBP","in_stock":true},{"title":"120X170 cm","offer_id":56819463192962,"sku":"106437-120x170","price":154.9,"currency_code":"GBP","in_stock":true},{"title":"Ø 160 cm","offer_id":56819463225730,"sku":"106437-160","price":188.9,"currency_code":"GBP","in_stock":true},{"title":"160X230 cm","offer_id":56819463094658,"sku":"106437-160x230","price":265.9,"currency_code":"GBP","in_stock":true},{"title":"Ø 200 cm","offer_id":56819463160194,"sku":"106437-200","price":290.9,"currency_code":"GBP","in_stock":true},{"title":"200X290 cm","offer_id":56819463061890,"sku":"106437-200x290","price":419.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0691\/8363\/5772\/files\/1852_Boucle_Rug_Wilma_Cream_rect_top.jpg?v=1785831576","url":"https:\/\/the-rugs.com\/products\/villeroy-boch-1852-boucle-rug-wilma-cream-multicolour","provider":"The Rugs","version":"1.0","type":"link"}