{"product_id":"villeroy-boch-1852-boucle-rug-wilma-light-grey-multicolour","title":"Villeroy \u0026 Boch 1852 Boucle Rug Wilma Light Grey Multicolour","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003eWhy You'll Love It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul dir=\"ltr\" class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3 print:block print:space-y-1\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eA Bold, Chunky Texture.\u003c\/strong\u003e Finely woven, compact loops give this rug real depth and presence underfoot. The looped bouclé construction adds a tactile, handcrafted quality that's rare to find, making it a genuine focal point in any room.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eA Lively Play of Light.\u003c\/strong\u003e The mottled colour scheme moves between soft and deep grey tones depending on the angle of light. This subtle shift keeps the surface feeling alive and adds a natural, organic character to the space.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eTrue Craftsmanship.\u003c\/strong\u003e Carefully handwoven with real attention to detail, this rug carries the kind of quality that only comes from skilled hands at work. No two pieces are ever quite the same, giving each rug its own individual character.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eEasy to Care For.\u003c\/strong\u003e The durable bouclé texture is refreshingly low-maintenance and simple to keep clean. Regular vacuuming keeps it looking its best, with a professional clean recommended for a deeper refresh.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eSubstantial Underfoot.\u003c\/strong\u003e An 8mm pile paired with a 3500 gr\/m² weight gives this rug real body and durability, striking a comfortable balance between plush softness and everyday practicality.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eCotton Backing for Stability.\u003c\/strong\u003e A sturdy 100% cotton backing keeps the rug firmly in place and helps it hold its shape over time, ensuring lasting durability through daily use.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eWool-Look Comfort.\u003c\/strong\u003e With its soft, woolly appearance and pleasantly cosy feel, this rug offers warmth and comfort underfoot without compromising on easy care.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eCertified Peace of Mind.\u003c\/strong\u003e This rug is OEKO-TEX Standard 100 certified, meaning it has been tested for harmful substances and is safe for use in every home, including around children and pets.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eUnderstated Neutral Elegance.\u003c\/strong\u003e Soft light grey tones create a calm, versatile look that fits effortlessly into both minimal and layered interiors, never overpowering the room around it.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eStyle Tip:\u003c\/strong\u003e Let the chunky woven texture bring tactile interest to a pared-back space. Pair with soft neutrals, natural wood tones and simple, uncluttered furnishings to let the rug's texture and craftsmanship take centre stage.\u003c\/p\u003e","brand":"Villeroy \u0026 Boch","offers":[{"title":"80X150 cm","offer_id":56819428327810,"sku":"106440-80x150","price":94.9,"currency_code":"GBP","in_stock":true},{"title":"120X170 cm","offer_id":56819428360578,"sku":"106440-120x170","price":154.9,"currency_code":"GBP","in_stock":true},{"title":"Ø 160 cm","offer_id":56819428393346,"sku":"106440-160","price":188.9,"currency_code":"GBP","in_stock":true},{"title":"160X230 cm","offer_id":56819428426114,"sku":"106440-160x230","price":265.9,"currency_code":"GBP","in_stock":true},{"title":"Ø 200 cm","offer_id":56819428458882,"sku":"106440-200","price":290.9,"currency_code":"GBP","in_stock":true},{"title":"200X290 cm","offer_id":56819428491650,"sku":"106440-200x290","price":419.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0691\/8363\/5772\/files\/1852_Boucle_Rug_Wilma_Light_Grey_Top_view.jpg?v=1785766963","url":"https:\/\/the-rugs.com\/products\/villeroy-boch-1852-boucle-rug-wilma-light-grey-multicolour","provider":"The Rugs","version":"1.0","type":"link"}